Drake meme generator with images full#

Gritty is the unabashed embodiment of the rough-and-tumble Flyers brand he represents and of Philadelphia itself. Here’s take on some of the most popular – and loathed – viral stunts in recent memory. We talked to Theresa, who is a prolific blogger about social media and marketing, about brands who have risen above the noise, those who’ve struggled to rise to the task, and those who’ve gone viral for the wrong reasons. At the very least, it involves authenticity, entertainment and luck.

Drake meme generator with images full#

He has his own web page where you can read his origin story and a social media presence that includes more than 200,000 followers on Twitter and another 123,000 on Instagram, where his amped-up attitude is on full display.īut why is a Gritty a hero when other marketing stunts are zeros? There’s no secret formula to what takes a campaign from social marketing stunt to viral sensation. Mascots might be an old-time way for brands to connect with customers, but Gritty is anything but traditional. You’re welcome 2018 - couldn’t have done it without you either. “It was very funny – it was sleek, modern and kind of reminded me of a Drake video,” says Beverley Theresa (Marketing ’06), an Edmonton-based social media consultant. Even his introduction to the world – in a video shared on social media – captivated the public’s attention in a way that would make any publicity-hungry brand envious. The moment Gritty, the orange wrecking ball of fun-fur and energy, made his National Hockey League debut, fans and even casual observers of the game were hooked.Įverything about the Philadelphia Flyers’ mascot defied traditional norms, from his nightmarish googly red eyes to a devil-may-care attitude that saw him shoot a fan in the back with a T-shirt cannon and more recently put a gaggle of Santas on ice. Marketing grad Beverley Theresa breaks down social media campaigns